Neil Bennett
Neil Bennett
The brief
Logo creation for revolutionary cancer drug. The client wanted something that is forthright yet approachable. Please note: The name has been adapted for copyright reasons.
My involvement
Taking detailed market research I created custom uppercase lettering that was bold yet approachable. I used the pioneering colour of red tempered slightly by the imaginative and creative purple. Garspa is a clever, revolutionary drug and the G letterform is a nod to its mode of action.